Building a brand can seem daunting to many small businesses and independent consultants. Where do I start? What should my logo be? Do I need a website?  How do I get a foothold in the industry?

There are many elements involved in creating a trusted and recognizable brand. While a logo, website, business cards, and list of services are great start, a brand encompasses so much more. Building a trusted brand takes time.

While many solopreneurs and entrepreneurs struggle to find their voice, image, and overall brand; much of this apprehension lies within the need for perfection. The notion of perfecting your logo, story, colours or company name are detrimental to your start up. If you wait for perfection, you will never get started. Rather, experimentation and evolution are key to building a healthy brand. As you continue to evolve in the industry, your brand will be impacted by a wide variety of influences.

What is a brand? Unlike marketing materials, a brand is the story of you and your company. It’s your mission statement, values, expectation and most importantly, the quality that is delivered. Contrary to wide belief, a brand is built not only by the owner, but by a myriad of people around you. Building a trusted brand relies on the experiences, references, and referrals of those who you have worked with previously. A trusted brand relies on word of mouth, a promise to deliver, consistency, and integrity. Thus, brands grow and evolve gradually and organically.

Whether you are at the beginning stages of building your brand, or re-branding yourself with a trusted image, it’s never too late to grow and evolve. Reach out to me to find and build your authentic brand. Together, we can explore creative opportunities to begin your journey: vanessakhan.ca