Many of us are aware that there is a correlation between disparity in socioeconomic status and equity to fresh, quality produce, but how many businesses are passionate enough to try and resolve this issue? As a former student of the GenYYC program, Fresh Routes was an idea that co-founder Rob Ironside introduced to us during an event in 2019. I … Read More
Solopreneurs and Entrepreneurs – Take your Brand from Ordinary to Extraordinary
Building a brand can seem daunting to many small businesses and independent consultants. Where do I start? What should my logo be? Do I need a website? How do I get a foothold in the industry? There are many elements involved in creating a trusted and recognizable brand. While a logo, website, business cards, and list of services are great … Read More
Business Leadership Roles Embrace a People First Mentality During Covid-19
Now more than ever companies are struggling for a variety of reasons. It is no secret that leadership roles are faced with challenging situations, nor is it uncommon for leadership to be questioned and critiqued in their roles. While leaders are currently presented with unprecedented challenges due to the pandemic, we have witnessed a shift in corporate perspective to reflect … Read More