Side hustles are formed when talent, passion, skill, and an entrepreneurial mindset meet. When you have a shared love of cameras and capturing milestone moments with your partner, what do you do? Start a side hustle, of course! Derek Rolston and Julie Fang are the owners of Winter House Productions, a boutique company specializing in wedding videography and lifestyle family photography. Their combined love of cameras, passion for creativity, and entrepreneurial drive inspired them to build a business together;  “It was combining our passion for cameras and capturing love on the couples’ special wedding day that got us started on this side hustle.” In true partner form, the dynamic duo leverage their individual strengths; Derek’s technical knowledge of equipment is balanced with Julie’s client facing approach.

Once the business was founded and established, it was time to start marketing! There are two marketing concepts that were utilized: direct and indirect marketing. As business owners, Derek and Julie recognize the power and value of direct marketing through social media channels. They started to actively market their company using “our website, WeddingWire, YouTube and Instagram as our primary methods of promotion.” Indirect marketing is achieved by engaging their network. Julie and Derek are always prepared with a camera to capture those sought-after candid family moments during group outings, which is then happily shared with those present. The quality, passion, and professionalism of their creative endeavours is apparent in every video and photograph.

While many side hustles are intentionally created to eventually evolve into a main source of revenue, Winter House Productions is unique in that the intention is to remain a side hustle and allow Derek and Julie to continue pursuing their shared creative interest. “We are happy to do this as a side hustle, it’s our way of doing something fun and creative together while practicing building a brand.” The decision to remain a side hustle is highly advantageous given that the couple remains focused and dedicated to meeting and exceeding their clients’ expectations:

“We are truly a boutique videography company. We only take on a handful of weddings each year so that we have time to curate and focus on each of our couple’s unique needs and preferences. Looking at our portfolio of weddings you will see that each of our wedding feature films have a unique style.”

Winter House Productions is a terrific example of creating a business by harnessing talent, passion, and skill. Thank you for leading by example, and demonstrating that a side hustle can be both exciting and successful!

More information on Winter House Productions:

Website: www.winterhouseproductions.ca

Instagram: @winterhouse_productions